Event Planning

Services:

Visual Identity
Brand Strategy
Design Audit
Brand Asset Design

Maroux is all about the art of hosting. Based in the UK, the founder has this incredible ability to weave heart and strategy together, creating events that feel like a story rather than just a party. She's a mum and a wife building a creative empire, and she wanted a brand that felt feminine, powerful, and deeply intentional.

The Challenge

Her old logo just wasn't doing her justice. It was stuck in a horizontal layout that didn't work across platforms, and it felt a bit flat. It didn't capture that romantic, storytelling side of her work at all.

What I did

I built a much more flexible identity around a rich, romantic burgundy palette. The new look is timeless and expressive. The M and O even subtly mimic a ribbon, a small nod to her eye for detail. Strong and high-end, without needing to shout.