Maison Carlton — Hospitality
Services:
- Visual Identity
- Brand Asset Design
Maison Carlton is one of those places where you walk in and immediately feel your shoulders drop. A boutique haven in Southampton, split across two beautiful houses, with curated guest rooms, hand-crafted cocktails, and event spaces. Luxury, but the kind that feels warm and welcoming, not stiff.
The Challenge
A classic family tree problem. The hotel already had its own logo, but the client needed a parent brand to sit above everything else. The new identity had to feel like a natural evolution of the hotel's look, but distinct enough to stand on its own.
What I did
I designed a bespoke stamp that acts as the anchor for both the Maison and the Hotel. I pulled the palette straight from their stunning interiors, kept the classic deep blue, and introduced lighter, breezier tones for depth. Gold came in last, giving it that unmistakable touch of warmth and luxury.
