About the brand
Design of Dream is an interior design studio that transforms unique visions into beautiful, functional spaces. With a deep belief that every home should reflect its owner’s personality and style, the studio brings ideas to life by balancing comfort with creativity. Guided by core values of punctuality, meticulous attention to detail, and a strong sense of responsibility, Design of Dream delivers tailored solutions that seamlessly blend aesthetics and functionality. Whether designing entire interiors or custom furniture, the studio approaches each project with passion, innovation, and a commitment to excellence.
The Challenge
The brand had been established for over a decade, building strong recognition among clients and partners. However, as the studio evolved, so did its need for a refreshed identity—one that felt modern and refined while preserving the essence that made it recognisable and trusted. The previous logo had limitations, especially in monochrome, where the text would disappear into the surrounding bubble elements. Additionally, the lack of a logo mark meant the logo was often used in a horizontal format, which wasn’t always effective—particularly on social media and smaller applications. The challenge was modernising the brand identity while improving its usability and versatility.
The Solution
We crafted a new brand identity that maintains familiarity while embracing a fresh, modern aesthetic. Key brand elements, such as the colour palette and distinctive bubble-like forms, were carefully retained to preserve the brand’s visual heritage. To enhance usability, we introduced two logo variations and a dedicated logo mark, ensuring flexibility across different platforms while maintaining consistency throughout the brand. The refined typography and structure bring clarity and balance, allowing the identity to work seamlessly across digital and print applications.
LET'S BRING YOUR VISION TO LIFE
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